Why Video Shortening is Crucial for Audience Retention

Nowadays, short-form video platforms and content repurposing is the trend. Content creators are using AI-powered video transcription tools to generate short clips and boost their visibility.

Why the sudden shift from regular YouTube to YouTube Shorts and TikToks? Well, it’s because attention spans are shorter. People entertain easily with 15-second clips from TikTok and YouTube Shorts.

Besides, not everybody has time to watch hours of YouTube. Some people just want to watch something that’s short and low-commitment during their lunch break or daily commute.

This is why people prefer short videos like TikToks. These are fun to watch and oddly enough: they respect the user’s time.

So for content creators, original short-form content or AI shorts is the way to stay ahead. They’re the new wild west of social media and they don’t look like they’re stopping anytime soon.

How AI Improves the Video Shortening Process

Short-form platforms are a great avenue for repurposing content. Thanks to AI tools, you can translate your existing podcast or long-form content into Shorts with minimal time and effort. AI tools are the future of podcast marketing and content automation.

But how do AI clip makers work? How do they shorten long and boring videos into fun clips without any supervision?

Well, it’s thanks to several techniques like NLP (Natural Language Processing), speech and facial recognition.

LiveLink primarily uses these three techniques to convert long videos into shorts. LiveLink starts by:

• Analysing the transcript using NLP
• Generating a transcript if the video doesn’t have one (using speech recognition)
• Identifying the key moments from the transcript and clipping ou these sections from the original video
• Combining speech and facial detection to trim the videos neatly
• Fine-tuning the results and optimising them for different social media platforms

This is how LiveLink revamps the process of video shortening. LiveLink can do all this automatically without any user input.

Want to learn more? Check out this comparison between LiveLink and other video-to-text converters.

Tips for Maintaining Quality When Shortening Videos

These short-from clip maker tools are pretty adept at finding the best moments and clipping them out. That said, it’s better to supervise their performance from time to time so you maintain consistency and the quality of your clips.

So a few things to do when you’re using these transcript generator tools and clip makers are:

• Use clean audio. Make sure the audio in your long-form content is clear and audible. Otherwise, the AI will make mistakes while transcribing and generating short clips.
• Review the clips before publishing. Some AI tools can miss the mark when you’re generating shorts from them. Be sure to review them and rerun the clip maker to get better results.
• Add custom captions and extra information. Sometimes you might want to indicate a link or promo code inside your short clips. You can do this by editing the captions manually. Don’t forget to use this and improve your CTAs and outcomes.