Role of TikTok Ad Mockup Videos in Campaign Planning

People have so much content to go through nowadays so they can only reserve a few seconds to watch yours. So with TikTok and any other social media platform, time is of the essence.

Because of this, you need to make sure your Ad is short, on-point and engaging. Your ad should have a strong hook, a resonating message and a convincing CTA.

That said, not every product or service ad can share the same layout. You’ll need to switch things up depending on your goals and the type of content. What’s more, you’ll have to keep it fun and interesting to your target audience.

For these purposes, a TikTok ad mockup video can be extremely useful. A mockup video can help you visualise the final ad before you publish it on TikTok.

This can help you spot any mistakes and optimise the ad video. You can easily adjust things like the clip length, aspect ratio, captions and visual elements more efficiently.

Besides that, TikTok ad mockups also help:

• Perform A/B Testing Faster: You can streamline the feedback process and test multiple versions faster. You can also adjust things instantly using the mockup tool and get better feedback.
• Minimise Time and Production Costs: A free mockup video generator can help you prototype the art and direction of your content faster. This means you don’t have to spend extra on reworking art assets or spending extra time storyboarding.
• Track Performance: A mockup video can help you set a baseline for the performance of your ad. You can then compare this with the final results and improve your strategy for future projects.

When Should You Go Straight to a Live Ad From a TikTok Ad Mockup

Ideally, you should go live when you have good enough feedback to satisfy your marketing goals.

That said, these targets can be somewhat vague or almost impossible to reach. In that case, you might have to cut your losses and publish the TikTok ad mockup to improve ad performance as soon as possible.

For instance, you might be working with a time-sensitive ad campaign. Your ad’s creative direction might depend on current events, trends or seasons. In that case, you’ll have to reduce the testing phases and go live soon.

Other situations where you can publish your live ad faster are when:

• Your Ad Format Has Been Successful Before: Your previous ads published in the same format might have been successful. In that case, you can go live, provided you’ve optimised the TikTok ad mockup content to the same format.
• You Understand Your Target Audience Perfectly: You might be confident that your ad content resonates with your audience. If so, you can publish it early without going through a lot of testing.
• The Ad Has Simpler Elements: If your ad has limited variations, you can mockup and release them faster.

Checklist For Transitioning a TikTok Ad Mokcup Video to a Live Ad

The success of a TikTok ad mockup depends on the type of ad and your marketing goals. That said, here’s a general checklist for TikTok ad mockups. This can help you track the various stages of your mockup before you can go live:

1. Finalise Art Assets and other particulars (carousel ads, topview ads, product catalog, spark ads, etc..)
2. Check branding elements and colour scheme. Make sure they fit the style of organic content
3. Verify the video resolution and aspect ratio
4. Make sure the audio is clear and engaging
5. Confirm the CTA is included and delivers the right message
6. Proofread the ad copy (captions, ad description, etc.)
7. Include the necessary keywords, branded hashtag, challenge, etc.
8. Adapt tone and language for a more conversational format (for TikTok)
9. Make sure music or sound effects have no copyright issues
10. Check audio levels and make sure they’re normalised (balanced)
11. Make sure voiceovers are clear and separated from the music
12. Select the demographics, interests and other specifics for your target audience
13. Make sure the ad complies with TikTok’s ad policy
14. Define your KPI’s or other analytics metrics for driving traffic and keeping track of them
15. Set up and test tracking links. Make sure they lead viewers to the right landing pages
16. Create a backup plan for real-time monitoring (potential tweaks, alternate ad copies, etc.)
17. Preview the ad on TikTok’s Ad Manager