TikTok Ad Mockup Video Checklist for Beginners
A checklist for your TikTok ad mockups can speed up the process exponentially. Besides, you’ll get better feedback and adjust things on the fly when you have a checklist as a guide.
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TikTok Ad Mockup Video Checklist for Beginners
Why Every Beginner Needs a TikTok Ad Mockup Video Checklist
Budding influencers and marketers need to preview their ads through a TikTok ad mockup tool before publishing. This is crucial since you can visualise the ad better than just replaying it on a media player.
But besides the TikTok ad mockup tool, you also need a proper checklist. This can help you go over different templates and brainstorm ideas faster.
Without a checklist, it’s easy to lose yourself in the nitty gritty. For instance, you’ll start shortening videos with AI for better engagement. While doing so, you or the AI might cut out the CTA or any other pain points without even realising it.
So when you have a checklist and go through it constantly, you won’t make such errors. The checklist can help you stay on track with your marketing goals and fine-tune the results.
Common Mistakes to Avoid in Your TikTok Ad Mockup Video Checklist
Creating TikTok ad mockups is an iterative process. You'll have to go back and forth with the checklist to ensure everything is proper. However, if your checklist doesn’t cover the important stuff, you can make a lot of errors.
So, a few things to look out for when creating a checklist for your TikTok ad mockup process is:
- Not including the technicals. Always include things like the recommended aspect ratio format, video resolution, clip length, etc.
- Neglecting to preview Ads through a TikTok UI overlay.
- Forgetting to include steps for refining the hook and intro
- Not optimising different ads based on placement
- Not having a step-by-step guide for implementing sound, music and automatic captions.
- Avoiding user-generated content and customer testimonials
- Not considering TikTok’s community guidelines and ad policies
Step-By-Step TikTok Ad Mockup Video Checklist for Beginners
A TikTok ad mockup checklist can be as complicated or simple as you want it to be. This all depends on your brand’s goal, identity and marketing needs.
Maybe you just want to get your name out there. If so, you don’t have to drive too hard about a CTA and focus on engaging content. Maybe you want to drive more sales. In that case, you’ll have to push your CTA and entertainingly highlight your product.
In any case, you need to adjust your checklist to suit your needs. Here’s a quick step-by-step guide on what to include in your TikTok ad mockup checklist:
- Video Format Specs: Things like the video resolution, resize aspect ratio format, file type, and recommended clip length. Define these first so you can focus on the nitty-gritty later on.
- Branding Elements: Logos, dedicated video footage, subtitles or audio that relates to your brand. Include what type of branding elements you’ll need to include in your ads.
- Storytelling: CTAs, engaging hooks, video loops, and scripts. Anything that boosts impressions and drives engagement. In this section, list out all the things you want to cover within the video content.
- TikTok Elements: Filters, effects, hashtags, text and other trending elements that are available only on TikTok.
TikTok Ad Mockup Video Checklist for Beginners
Upload Your Video to LiveLink
First, you must show LiveLink the original video you want to turn into an ad. To do that, simply navigate to LiveLink.ai. Then, upload the video or copy its YouTube video URL.
Pick an Aspect Ratio
LiveLink’s clip maker tool will want you to pick a video format for the TikTok video. Better to go with a 9:16 vertical layout but you can also pick any other option.
Import The Video Into The Editor
After that, LiveLink will start preparing your video files. Then, you can pick the TikTok video ads you want to preview and click on the “edit” button. This will import the video into the built-in video editor where you can test and refine the mockup.