Enhancing Podcast Visibility with Video Clips

Nowadays, AI has come a long way. So AI in marketing is an especially useful sector for podcasters and content creators.

So if you’re a driven marketer or creator, you already know about the power of AI for marketing. AI can do a lot of things at once and at a much faster rate.

You've got several ways to use the latest AI tools for marketing your podcast and other forms of content. The most common approach is repurposing your podcasts into different mediums and promoting them on a variety of platforms.

For instance, you can use an AI clip-maker tool to make podcast clips for social media. You can then upload these clips on different short-form social media platforms like TikTok.

This type of strategy can get more eyes on your content in a short amount of time. So you can link back to your original podcast so anybody interested can check out the full podcast.

Other Roles of AI in Modern Podcast Marketing

So repurposing your podcast into TikTok-style short clips is the most popular marketing strategy. That said, the world of AI is much more nuanced and you can get more done thanks to AI marketing tools.

So besides auto-clipping podcast clips, you can keep leveraging AI to market your podcast with:

• Auto Transcript Generators: AI tools can transcribe your videos on the fly thanks to things like speech detection. You can use these to create a transcript, show notes and even automatic captions that improve the user experience.
• SEO Boosting: AI can also analyse your content and give you SEO recommendations. These AI tools can generate hashtags and SEO-friendly captions. These can help to improve content visibility on search engines and boost your clips.
• Understanding Your Audience: Data-driven marketing AI tools can also help you find the right audience for your podcast. They can analyse your content and match it with trends and demographics. This can help push your content to the right people and get the best results.

Maximising Engagement with AI-Generated Podcast Clips

The power of AI is pretty versatile when you want to repurpose podcasts into shorter clips. However, the AI won’t always follow the best course of action for your podcast and will make some mistakes.

So you can’t always let the AI do everything on full auto-pilot. You’ll also have to set up a few things manually before the podcast clips will give you more views and backlinks.

Some of the things you'll have to review or configure to boost engagement for podcast clips are:

• Resize the Clips Correctly: Tools like LiveLink can use face detection to recenter the video on people. But for this to work, you need to set the correct aspect ratio. So make sure to resize your video to cover the subjects of interest without cutting them off.
• Check the Auto-Captions: AI podcast clip makers do a pretty decent job transcribing and adding auto-captions. However, be sure to review these captions and ensure there are no errors or spelling mistakes.
• Trim Clips to be as Short as Possible: These AI tools can automatically trim long silences and off-camera moments. That said, it’s better to trim things down even further so your podcast clips are short and snappy.
• Edit The Captions: Captions don’t always have to parrot what the speakers are saying. You can use the captions to include extra information. This can be anything from explaining sound effects, to providing context or even a simple link or promo code.

Creating Consistent Branding for Podcast Clips with Caption Templates

Apart from the above tips, there’s also an extra handy feature on captions that only LiveLink can provide.

LiveLink can add captions automatically and also let you edit the captions via the transcript. But other than that, it also gives you full freedom to customise the styling of your captions.

So with LiveLink, you can change anything from the font colour to the line spacing and alignment.

What’s more, you can also save these styling options as presets and apply them for future videos. This option can save you extra time and let you stay consistent with your branding without any extra effort.

So be sure to use LiveLink to generate your podcast clips and edit them. See how it compares to other podcast clip-maker tools like GetMunch.

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