Why Resize Videos for Different Social Media Platforms?

You've got dozens of reasons why resizing and optimising videos for social media is important. But at the end of the day, it all comes down to one thing: the user experience.

More specifically, resizing videos also improves your content on things like:

• Faster Loading Times: Resizing videos can help optimise the file size. This means your videos don’t take too long to load on a user’s feed. Resizing also prevents buffering and consumes less data.
• Improve User Engagement and Watchtime: You can highlight your message much more effectively by resizing videos. So resizing allows you to simplify things and let the viewer focus on what’s more important. This means you can make sure they keep watching and understand your content.
• Consistent Look on Different Platforms: Most social media platforms share the same specs. So if you stick with these, you can easily repurpose, or repost on TikTok, Instagram and similar platforms.

Optimising Video Aspect Ratios for Different Social Media Platforms: Best Options

Perfectly-resized and optimised video clips look good on any social media platform or layout. So when you resize videos with AI tools, you make sure the content fills up the entire video player.

By resizing videos, you don’t get those black bars when you preview the videos on social media.

So in a nutshell, resizing your videos, makes your videos look right at home on any social media platform.

For instance, if you resize videos for Instagram, they look good on Instagram stories and reels. If you resize videos for YouTube or Shorts, they look perfect and professional on these as well.

That said, you have to match the platform’s standard aspect ratio for your videos to look good. This means, only resizing your videos for ratios like 9:16, 16:9 and 1:1.

LiveLink online video resizer can easily take your videos and reframe them into these formats with AI. See how it compares to other resize tools like Qlip.

Tips for Effective Video Resizing Strategies

Using video editing software to resize your original videos is a must nowadays. Otherwise, social media platforms will resize your videos for you and mess up your content.

AI-powered resize tools like LiveLink can do a pretty impressive job. That said, you also need to check for a few things before the AI can get it right.

So some of the things you can do to ensure the AI resizes your videos effectively are:

• Review the AI-resized videos. Sometimes, the auto-captions or different artefacts can cause the AI to make mistakes when resizing and reframing videos. Make sure to spot-check or manually review videos before publishing them.
• Make sure nothing is out of frame in the original video. If you make any mistakes while recording, the AI won’t be able to do a good job. Make sure actors, speakers, guests and objects are perfectly centred or on-frame in the original content.
• Edit Manually If Needed. If the AI can’t seem to get a face right or keep certain objects on-frame, be sure to reframe the video manually. With LiveLink, you can do this seamlessly since it comes with an onboard video editor.
• Rerun the AI Video Resizer Tool. AI video editors learn from their mistakes. So if the tool won’t resize your videos correctly, you can rerun the tool and get better results. This is important, especially for future videos.