Why Repurposing YouTube Videos is a Smart Strategy

Repurposing content with a YouTube Shorts maker or similar tool is not a taboo. Content repurposing is one of the most powerful marketing strategies. Many content creators use this to stay relevant and consistent.

Repurposing your existing content might annoy your most loyal followers. Thats said, it gives you more visibility and the chance to impress more people who haven’t seen your content.

Content repurposing, especially for YouTube videos and similar long-form videos is a foolproof strategy. So even if your most followers are overwhelmed with your barrage of repurposed content, they’ll still stick around. They’re your most loyal followers after all.

Meanwhile, your content will spread out more into the fringes of social media, helping you gain more views and followers.

So repurposing your old content, or even reposting them on TikTok or YouTube Shorts is not “hacky.” Popular content creators do this all the time and that’s how they stay relevant and buy more time to create better content.

The thing is, it can only buy you so much time. So while doing this you have to keep the ball rolling with fresh and new content.

Some of the other reasons why it’s better to repurpose existing videos into YouTube Shorts or TikToks are:

• Maximising Content Volume: By repurposing videos, you can keep your older content relevant. You can squeeze out the best amount of value from your original content before they become stale.
• Build Up Authority: Reposting older videos or repurposing them as podcast clips can let you build up authority. People will see that you have been a content creator or influencer for a long time. So with repurposed clips, you can give this impression and gain a steady following.
• Reach Out to More People: Repurposed clips are great for promotion and SEO. You can use them to maintain your presence on TikTok and YouTube Shorts. These platforms have a large audience and better engagement.
• Save Time and Money: Repurposed content is easy to make. You don’t have to record anything from scratch, it’s just a matter of finding the best moments and clipping them out. Besides, you can even use an AI clip maker to do this for you.

Sharing Video Snippets in Online Communities

Repurposing a full video or podcast into shorter snippets is great for promoting the original content. They’re like mini-trailers or announcements. You can use them to satisfy viewers or even interest them in watching the original content.

Some of the best online communities for uploading AI shorts are video platforms like TikTok. Other than that, YouTube Shorts and Instagram Reels are also viable options.

These platforms have millions of people coming in and out each day. Compared to other social media platforms, content on TikTok and YouTube Shorts gets more views. Users on there also comment more and their respective algorithms do a better job promoting you.

So if you create a dozen or so short clips or snippets and post them here, you can get more engagement. The content doesn’t even need to be brand new. You can just change a few things as long as the message is insightful or entertaining.

Repurposing YouTube Videos Into Short Clips for Social Media Platforms

One of the easiest ways to repurpose video content is by using an AI-powered clip-maker tool. LiveLink is one such tool that lets you create content using AI.

With LiveLink it's pretty straightforward since the AI does everything from:

• Analysing your video to find the most insightful or entertaining moments to clip out.
• Resizing and recentering each frame to focus on the main speaker or object.
• Transcribing the video and using it to add automatic captions that boost engagement
• Trimming out any long silences or bloopers and ensuring clips are short for TikTok and YouTube Shorts
• Generating relevant hashtags and titles for each video clip

So if you don’t know where you can start turning your videos into engaging Shorts and TikTok, look to LiveLink.

This AI-powered video editor/clip maker can create dozens of short clips from long videos. The AI can help speed up your content creation process and keep things consistent and accurate.

Want to learn more about LiveLink? Check out this article which compares and features LiveLink and other AI-powered video editing tools.