Use Podcast Clips for TikTok to Promote Your Original Podcast

A free, and effective strategy to promote your podcast is TikTok. These short-form social media platforms have a lot of viewers watching content on there.

TikTok is not just for the younger demographics now, everybody is on TikTok, and for good reason.

TikTok is a mobile-friendly interface which focuses on snappy short-form video content. Because of these reasons, it has a lot of viewers pouring in daily and watching thousands.

Promoting your podcast on TikTok is never a bad idea. You can easily use AI podcast clip maker tools to create TikToks. You can upload these directly to TikTok to do some extra edits and upload at the right time.

Techniques for Making Podcast Clips for TikTok

TikTok is the perfect social media platform to promote your podcast. People love watching short insightful moments of a podcast on TikTok. Some might even go watch the original episode if a podcast clip impresses them.

However, resizing videos and making your original podcast episodes “TikTok-friendly” is a different story entirely. You need to make sure the things you talk about are easy to clip out into 15-to 90-second snippets.

So some of the techniques for pre-planning your podcast for short clips can be:

• Structure Your Podcast: Break down the episode into smaller chunks where you answer a question or approach a topic. Make sure to bring up and conclude these sections in about 3-15 minutes.
• Ask Questions: Pose questions and answer them immediately. This helps create podcast clips that are engaging since they start with a question and resolve it instantly.
• Use CTAs Throughout Your Podcast: Encourage listeners to like, comment and subscribe multiple times. This helps you easily integrate CTAs into your clips and repost TikToks.
• Make Sure Speakers Don’t Talk Over Each Other: Plan the script and instruct guests. Make sure to avoid ab-libbing or talking over each other. This can mess up the audio and also reduce your chances of creating clip-worthy TikToks.

Best Practices for Publishing Podcast Clips for TikTok

Now some of the things you can do when editing your podcast clips in post-production are:

• Include Auto-Captions: Captions improve user experience and let people tune in without even listening to the audio. Generate captions automatically for your clips but make sure they don’t cover up speakers or important visual elements.
• Visual Cues and Quick Cuts: Use stock footage, and B-roll to keep things interesting. Also, use quick cuts and dynamic camera movement to switch between active speakers and create a fast-flowing effect. This boosts engagement on TikTok and keeps viewers watching.
• Preview On TikTok: Preview your clips before uploading or use a TikTok overlay. Make sure TikTok’s UI won’t cover up visual elements or open captions.

LiveLink has a built-in TikTok overlay to preview podcast clips faster. Check out this article for a full list of its features and a comparison with another podcast clip maker.

‍