What is Podcast Marketing and Promotion?

Promoting a podcast is hard work since they’ve been booming lately. With it, dozens of marketing strategies have come up.

Podcasts are a different landscape compared to YouTube and TikToks. Even so, you can still market your podcasts on YouTube and TikTok thanks to AI-powered podcast clip-maker tools like LiveLink.

One of the more popular promotion strategies is creating short clips from your podcast episodes. Then, edit these small snippets into TikTok-style clips and publish them on short-form video platforms. This includes platforms like TikTok, Instagram Reels, YouTube Shorts and Facebook Stories.

What’s great about this system is that it maximises your content volume with less effort. You can create dozens of clips from a single podcast episode. Then, post them on social media regularly and keep viewers interested.

You can do this for older episodes and new ones. You can keep reposting content. It doesn’t matter as long as these short clips are entertaining or contain useful takeaways for potential listeners.

Besides that, promoting podcasts on short-form social media also includes benefits like:

• Increased Engagement: With a larger audience, you have a higher chance of getting views, likes and shares. Also, if you link to your podcast, a good portion might even check out your longer episodes.
• Collect More Feedback: These short clips can also help you gauge viewers’ reactions to your podcast and subject matter. People can have a solid idea about your podcast with just one podcast clip. So it can be a useful tool to receive feedback fast and improve your podcasts later on.
• Wide Reach: Platforms like TikTok and YouTube Shorts have millions of users logging in every day. Content also flows much faster thanks to the short-form nature. This means you have a higher chance of improving reach for your podcast clips and creating an audience from nothing.
• Sponsorships: You can even gain a steady following with just your podcast clips on these platforms. With a larger following you can even start monetising your content and getting sponsors.
• Showcase A Different Perspective: These short-form video content don’t always need to be professional. You can even interact with the community, participate in challenges and share bloopers and behind-the-scenes footage. These can also drive up your visibility.

Grow Your Audience Like Professional Creators with Podcast Clips

Professional creators and podcasters might have a large team behind them. They’ll have dedicated video editors, scriptwriters and content managers to promote

These are all well and good. But, if you’re starting from scratch you’ll have to use things like AI tools to start promoting your podcast. Nowadays, you can do a lot of things by yourself if you use the right tools and manage your time.

One of the best tools you can use is LiveLink. LiveLink is an AI-powered podcast clip maker that can give you dozens of upload-ready short-form videos.

LiveLink automatically analyses your podcast episodes and picks the best moments. It then edits them for social media platforms so you can upload them directly.

LiveLink can improve time efficiency. You can spend less time promoting your podcast and focus on creating new episodes or more important projects.

You don’t have to waste time clipping podcasts by yourself and even going through the trouble of trimming podcasts and uploading them. LiveLink can take care of this. You’ll only have to review and authorise changes.

See how LiveLink compares to other alternatives like Vidyo.

Design Custom Templates for Marketing Podcasts with Clips

LiveLink and similar tools will help streamline your podcast clip-making workflow. You only have to upload or link to the podcast episode and the AI will get to work.

That said, sometimes you’ll have to edit clips manually or at least give this impression. Doing so will help you stay consistent with your branding and keep your videos relatable.

With AI tools and automated video editing, you don’t have much freedom to customise. But you can set up certain templates to keep your podcasts from looking too generic.

Some of the things you can do are:

• Set Up Branding Templates for Captions: Clip makers usually allow you to adjust the styling of the automatic captions. Some of them even allow you to save these styling presets and apply them for future clips. Make sure to use this option.
• Keep a Media Kit Ready: Be sure to keep a set of promotion elements with you. These can be logos, audio effects, music, watermarks, or even a video clip. Anything that you can always insert into your podcast clips and highlight your brand.
• Use The Right Hashtags: Hashtags can help categorise your content for both search engines and viewers. Make sure to use a hashtag generator to analyse your content and give you the perfect hashtags. These will help improve visibility and create a safety net for your clips to land on.