Understand Your Audience: Targeted Content Creation

Yes, you heard it right. The secret sauce is all about understanding your target audience. Once you know who’s it for, you can start promoting your content to the right people.

First, you need to figure out your type of content. Maybe you create clips from longer videos for fitness buffs out there. Or maybe you’re a gaming channel focused on game reviews and montages.

In any case, you need to understand your type of content first. After that, you need to identify your primary demographics. This means, the type of people that prefer watching your content the most.

You can do this by analysing competitors, carrying out surveys or even checking your own analytics.

With demographics, you can find things like the age, region or main interests of the people who prefer your content. When you understand the target audience, you can start marketing your podcast or content to these people. In other words, you can start tailoring your content to resonate more with these people.

This can help you find the right audience and provide high-quality video content that they will share and make viral.

Incorporate a Strong Call to Action

Regardless of the type of video, if you’re creating a viral video, you need to incorporate a CTA. You can blare it out with automatic captions or be more discreet, in any case, you need to include one.

Otherwise, you miss out on the chance to get your target audience to loop and engage with your video content. A CTA is an invitation and more people will share your video if asked to do so.

With a strong CTA, you want to:

• Clearly mention what you want your followers to do. Maybe that’s subscribing, checking out a link or purchasing a product. Be straightforward and mention it clearly.
• Reward the viewer. Mention any giveaways, shoutouts or challenges that can sweeten the pot for your audience.
• Set it up in the right place. Arrange it near the end so it makes sense with the video.

Optimise for Social Media Platforms

Apart from understanding your target audience, and CTA method, you also need to consider the different platforms.

TikTok and YouTube Shorts do things differently even though they’re both about short-form video content. So you need to consider these nuances to boost the algorithm that your content has to work with.

For instance, YouTube is adamant about not having Shorts that are longer than 60 seconds. TikTok is more relaxed about this. So if you’re porting a short video from TikTok to YouTube Shorts, make sure to shorten it even further.

Likewise, be sure to understand each platform and adapt your content to their needs. LiveLink is great for this because it automatically trims videos to fit each platform’s clip length restrictions.