Why Small Businesses Should Use AI to Generate Clips for Marketing

Marketing is the name of the game when getting more customers for your small business or brand. No matter how good your product or service is, you need to start getting the word out through an effective marketing strategy.

Nowadays, you don’t have to post flyers or go door-to-door to promote yourself. Digital marketing is here to stay and you can use it to promote your small business at your pace and convenience.

But even so, the old ways of digital marketing no longer apply. Thanks to social media, AI clip generation and machine learning, you can ramp up your marketing efforts.

Now’s a good time, so start creating content for social media and market your small business in the process. You get to promote yourself for free and provide value to your customers.

And the best part: you can harness the power of AI to do most of the heavy lifting.

So here’s why you should use AI tools to generate video content to promote your business or brand:

Saves Time and Money

Small businesses don’t have a large budget. One of the main benefits of using AI to generate content is that you can save a lot of money. This can prove useful if you’re a solo entrepreneur or a small startup without a large marketing budget.

These AI-powered video editors and clip makers are ten times more affordable. You can use generative AI if you’re tight on budget. Other than that, you can also use AI-powered clip makers to adapt your existing long-form content for social media.

Clip makers repurposing existing content is the most effective approach because it doesn’t limit creativity. You get to create authentic content and maximise its effectiveness.

So even if you spend a little time and money on original content, you don’t have to do it again. AI tools can reframe your original videos and switch things around to keep things fresh and engaging.

This way, you can generate over 20 smaller recordings/short clips from a single 30-to-60-minute-long video.

Consistent and Scalable

Unlike human video editors, these AI tools are available 24/7. On top of that, they let you scale things up.

So if you’re ever in a rush to create several short videos, you can do this easily with AI. Also, they can handle hundreds of content with the same pace and consistency.

For example, this can prove useful if you push out a lot of announcements to various platforms.

SEO Optimisation

AI clip makers and video editors understand search engines better because they’re kind of the same.

Thanks to this, clip makers do everything they can to boost your content up the social ladder. They’ll do things like adding automatic captions, generating hashtags and suggesting the right titles to boost SEO.

Essentially, the clip maker helps search engines understand your content better. This means, search engines can index your content better and recommend them to the right people.

Common Mistakes Small Businesses Make When Using AI to Generate Clips

The above reasons are good for using AI clip makers. That said, it’s important to understand that these clip makers are only tools. AI video editors are only as good as the original video and the person using them.

So beginners might be overwhelmed with all the possibilities of these AI tools. In some situations, these AI-powered video editors might look like they can do it all.

However, this is a trap since over-automating with AI can reduce the quality of your content. So to avoid this from happening, you need to watch out for these common pitfalls and mistakes:

• Over-Relying on AI: Despite their versatility, AI is not the one true solution. So try to avoid automating things without reviewing them or adding a personal touch. Most small brands try to do this because of budget constraints and it ends up making their brand look generic and “low-effort.”
• Not Optimising for Different Platforms: TikTok and YouTube Shorts aren’t the same. So it’s important to optimise your content for each social media platform. This includes everything from the clip length, aspect ratio and even the hashtags you use.
• Neglecting Brand Identity: Even if you use AI for editing content, it’s important to have an identity. Otherwise, your video content will come off as generic and “corporate” so customers won't prefer your product or service. So be sure to customise your content and add your own personal touch.
• Ignoring The Target Audience and Attention Spans: Usually, AI-powered video clip makers trim videos for shorter attention spans. However, it’s only as effective as the source material. So be sure to introduce engaging hooks, and impressive visuals and focus on the target audience from the get-go.
• Not Improving Upon Feedback: You’ll need to test things out and see how well they resonate with your audience. So don’t neglect feedback and always be sure to monitor analytics. Look for things like audience retention, demographics, and what users generally have to say.

Simple Ways to Start Generating Clips with AI for Your Small Business

You don't have a magic formula for creating content to highlight your brand or small business. At the end of the day, it’s all about providing value for your would-be customers through video content.

Whether that’s educating customers to use a product or just customer testimonials, there’s no excuse. You can always start creating video content to highlight your small business.

So here are some of the ways you can start generating clips for your small business and promote yourself:

• Demo Videos: These types of content work amazingly well to highlight your goods or services. You can create videos that show how your product or service works and what the customer can expect. You can use an AI-powered clip maker to refine your existing video demos for maximum engagement.
• Customer Testimonials: Reviews and testimonials work much better when driving sales. For this, you can use an AI clip maker to pick out the most informative testimonials and create TikTok-style clips from them.
• User-Generated Content: Like customer testimonials, you can leverage influencers and user-generated content to highlight your small business. You can showcase how people associate your product or service and collaborate with them. You can use AI to filter the best user-generated content you can show on your social media channels.
• Q&A or AMA Sessions: Engaging with your audience and future customer base is another crucial component. Your customers might have dozens of questions about your product or service so interacting with them is key. You can record a full-length Q&A session once and use AI to condense them for social media.
• Product Announcements: Short-form clips on social media can work great for promoting the launch of a new product, service or feature. You can use AI to grab stock footage from your existing content and fashion a product announcement for social media.
• Behind the Scenes Footage: You can get an AI tool to sift through hundreds of hours of your BTS footage. You can then publish these on your social media channels to entertain your audience and showcase a lighter side.

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