Videos make for great promotional material. Thanks to their ability to push out audio and visuals they’re a high-bandwidth medium. Videos can engage with the audience more effectively.
So if you’re an influencer or marketer, videos are never a waste of time and money. You can repurpose content on social media to highlight products and brands.
That said, finding the right YouTube clip maker and downloader to repurpose content is not so easy. Finding reliable video editors and YouTube clip makers is difficult. This is especially true when you create Shorts with high-quality production value.
The Power of Video in Social Media Marketing
Without a doubt, video is the best form for delivering your message. People don’t want to just “hear” about new technologies or entertaining creators anymore. The visual part is now a crucial factor.
This is because perfectly trimmed and edited visuals can grab attention more effectively. Videos can engage audiences much better than simple text or images.
Also without video, you can't do much storytelling. You can’t create a compelling story and hook viewers in without dynamic visuals and audio.
Two examples are Nike’s “Dream Crazier” campaign and Apple’s “Shot on iPhone” Series on Instagram. These campaigns used video storytelling as their main strategy.
So a simple billboard just won’t do. You need a video with captivating visuals, movement, and sometimes even loops, to make things exciting. This is why short-form video platforms like TikToks and YouTube Shorts are so popular.
Also, video content makes viral shorts and shareable clips. People will share on social media something they can explain to others more effectively. Video is the best way to do it.
Streamlining Content Creation with AI
The most efficient method to create clips with promotional content is by content repurposing. Podcasters and YouTube Channels do this all the time because it gives the best results with minimal time and effort.
Nowadays, creators can clip, trim and download YouTube videos with AI tools. These AI-powered clip-makers/generators work at lightning-fast speeds and deliver consistent and accurate results every time.
LiveLink is one of the best YouTube clip-maker apps available right now. LiveLink can clip from any YouTube video and you only need to paste the YouTube URL to start a project.
After that, LiveLink can generate over 20 TikTok-style short clips you can upload directly. This means you can upload to platforms like TikTok, Instagram Reels and YouTube Shorts at the same time.
Step-by-Step Guide to Using LiveLink.ai
So let's create some clips with LiveLink. Here’s how you can start using it:
- First, navigate to LiveLink.ai
- After that, copy the YouTube video URL into the search bar and click on “Create Clips.” You can also upload a file from your device directly.
- Then, pick an aspect ratio format. 9:16 is best but you can pick other formats depending on the type of content.
- After that, click on “Create Clips.”
- LiveLink will start transcribing and auto-clipping your long-form YouTube videos. Give it a few minutes to finish the process.
- After that, LiveLink will take you to a new page. Here, you can scroll down and preview the 20 or so AI-generated clips.
- Click on the download button next to each short clip to download them for social media.
- You can also click on the “Edit” button to import them into LiveLink’s editor.
Case Studies of Brands Using AI for Video Content
Over 50k+ creators use LiveLink and other clip-makers every day. These AI-powered tools help streamline their workflow and repurpose content faster.
One of LiveLink’s best case studies is Tony Selimi, a public speaker and life coach. He’s been using LiveLink to create short-form videos for Instagram from his longer videos. Using LiveLink Tony’s impressed millions on Instagram. He now has over 150k followers.
Portia Franklin is another success story. She’s a YouTube personality. She uses LiveLink to break down her podcast episodes into small clips and upload them on TikTok and YouTube shorts. Thanks to these efforts, she has over 4K subscribers.
Check out some other testimonials and success stories from creators here.
Conclusion
Video is an important tool for marketing in the current digital landscape. Without it, you’re dead in the water with no way to boost visibility and gain millions of eyes on your product or service.
This is because video combines the senses with visuals, audio and storytelling, creating a powerful medium to grab attention.
So if you’re highlighting a brand or creating content, don’t forget short-form video platforms. You can use a clip-maker AI like LiveLink to optimise your content and improve results.
